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Pick a first newsletter and a header. The new options are ready for your review, with earlier campaign ideas below.

First newsletter review

A hello, and a peek at what's next

Two ways to start: explain why you do this, or lead with the roasted black garlic jalapeño blend and baked potato topper. Both mention the new blends without making them sound available yet.

The product photo is your actual Black Garlic Sea Salt. The header borders are illustrations. Pick whichever combination feels like you.

Choose a header

Try the two email versions

Header 6 is shown below. You can change the header without changing the copy.

Subject: It's Chris, from The Spice Agent
Preview: Why I do this, what I'll be sharing, and two blends I'm working on.

Hi there,

It's Chris from The Spice Agent in downtown Branson. I thought I'd say hello and tell you a little about what I'll be sharing here.

I opened the shop in 2011 because I like to cook. I have a great time in the kitchen and figured I'd make a job out of it. I mix the house blends myself, and if you call the shop, I'm the one who answers.

It's your food you're cooking, so it should be up to you how it's seasoned. I don't know what's on your stove or how much salt you like. That's why I carry salt-free blends as well as the rest. Salt isn't even a spice!

I'd like these emails to be useful: recipes, ideas for using the blends, and a closer look at individual spices and what you can do with them.

I'm also working on two new things: a roasted black garlic jalapeño blend and a baked potato topper. They're still in the works, but I'll share more when they're ready.

In the meantime, if you need a place to start with black garlic, the Black Garlic Sea Salt is already available. Try it on potatoes or eggs.

Actual small and large refill bags of Black Garlic Sea Salt — Black Garlic Sea Salt, available now

Browse the blends

Got a question about what goes with dinner? Reply to this email or call me at 417-527-3220.

Chris
The Spice Agent
212 S. Commercial St., Branson, MO 65616

Open plain text to copy

Subject: It's Chris, from The Spice Agent
	Preview text: Why I do this, what I'll be sharing, and two blends I'm working on.

	Hi there,

	It's Chris from The Spice Agent in downtown Branson. I thought I'd say hello and tell you a little about what I'll be sharing here.

	I opened the shop in 2011 because I like to cook. I have a great time in the kitchen and figured I'd make a job out of it. I mix the house blends myself, and if you call the shop, I'm the one who answers.

	It's your food you're cooking, so it should be up to you how it's seasoned. I don't know what's on your stove or how much salt you like. That's why I carry salt-free blends as well as the rest. Salt isn't even a spice!

	I'd like these emails to be useful: recipes, ideas for using the blends, and a closer look at individual spices and what you can do with them.

	I'm also working on two new things: a roasted black garlic jalapeño blend and a baked potato topper. They're still in the works, but I'll share more when they're ready.

	In the meantime, if you need a place to start with black garlic, the Black Garlic Sea Salt is already available. Try it on potatoes or eggs.

	Browse the blends: https://thespiceagent.com/all-blends-rubs

	Got a question about what goes with dinner? Reply to this email or call me at 417-527-3220.

	Chris
	The Spice Agent
	212 S. Commercial St., Branson, MO 65616

Subject: Two things I'm working on at the spice shop
Preview: Roasted black garlic jalapeño and a baked potato topper.

Hi there,

It's Chris from The Spice Agent in Branson. I've been working on a roasted black garlic jalapeño blend and a baked potato topper, and thought I'd give you a peek at what's next.

They're still in the works. I'll share more when they're ready, including some ideas for using them.

If you'd like to try something with black garlic in the meantime, my Black Garlic Sea Salt is available now. It's savory with a little sweetness and an almost balsamic note. Potatoes or eggs are a good place to start.

See the Black Garlic Sea Salt

I opened the shop in 2011 because I like to cook. The idea was to turn something I enjoy into my day's work, and to help other people find spices and blends they'd enjoy cooking with.

That's what I'd like to share here, too: recipes, blend ideas, and some useful information about individual spices. It's your food you're cooking, so it should be up to you how it's seasoned.

Tell me what you'd like to hear about. You can reply here or call the shop at 417-527-3220.

Chris
The Spice Agent
212 S. Commercial St., Branson, MO 65616

Open plain text to copy

Subject: Two things I'm working on at the spice shop
	Preview text: Roasted black garlic jalapeño and a baked potato topper.

	Hi there,

	It's Chris from The Spice Agent in Branson. I've been working on a roasted black garlic jalapeño blend and a baked potato topper, and thought I'd give you a peek at what's next.

	They're still in the works. I'll share more when they're ready, including some ideas for using them.

	If you'd like to try something with black garlic in the meantime, my Black Garlic Sea Salt is available now. It's savory with a little sweetness and an almost balsamic note. Potatoes or eggs are a good place to start.

	See the Black Garlic Sea Salt: https://thespiceagent.com/product/black-garlic-sea-salt

	I opened the shop in 2011 because I like to cook. The idea was to turn something I enjoy into my day's work, and to help other people find spices and blends they'd enjoy cooking with.

	That's what I'd like to share here, too: recipes, blend ideas, and some useful information about individual spices. It's your food you're cooking, so it should be up to you how it's seasoned.

	Tell me what you'd like to hear about. You can reply here or call the shop at 417-527-3220.

	Chris
	The Spice Agent
	212 S. Commercial St., Branson, MO 65616

Once you've picked the copy and header, we'll check your Mailchimp plan and subscribed audience, then check a test email. No new product photos are needed to choose a direction.

Easy product email

Black garlic, meet breakfast

SubjectPut this on tomorrow morning’s eggs

PreviewBlack Garlic Sea Salt. Good on eggs, better on potatoes.

Black garlic, meet breakfast

I keep Black Garlic Sea Salt around for eggs and potatoes. It has the deep, slow-cooked taste of black garlic, but you use it like the salt that’s already sitting by the stove.

Try it on breakfast tomorrow. If there’s any left by supper, put it on roasted potatoes.

I’ve got it at the shop at 212 S. Commercial St. Come smell everything.

Come by the shop

The Spice Agent
212 S. Commercial St., Branson, MO 65616
417-527-3220

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